Announcement - Acquisition of DiscountAStraps by The Thrifty Gentleman

Acquisition of DiscountAStraps by The Thrifty Gentleman

Introduction

We are delighted to announce that DiscountAStraps, specialists in the online sales of affordable straps for Apple Watches, has been acquired by The Thrifty Gentleman Limited.

The Thrifty Gentleman Limited was founded in 2021 to provide the best in affordable watch straps to customers who wanted style and quality but at a more sensible price than other similar options available on the market.

About DiscountAStraps

DiscountAStraps is a leader in the sales of Apple Watch Straps across a wide variety of styles, colours and sizes to discerning customers looking for the quality and style of the best in Apple Watch accessories but not at the extortionate prices often being charged.

The ability to express your personality and style with Apple Watch Straps purchased from DiscountAStraps has made us a real favourite among Apple Watch owners.

When Jonathan founder of The Thrifty Gentleman, learnt that DiscountAStraps was looking for new ownership, it was clear that the values and direction that Jonathan wanted to take The Thrifty Gentleman Limited very closely aligned to those of DiscountAStraps.

Jonathan, new owner of DiscountAStraps:

"Hi there, it is my pleasure to have this opportunity to share a few words as the new owner of DiscountAStraps.

When I founded TTG 3 years ago I wanted to take my passion for affordable watchwear and create a business that would allow others to enjoy their watches as much as I did - by providing the best in affordable and stylish watch straps so everybody (not just me!) could personalise their watches in exactly the way they wanted!

I always knew that the next thing I wanted to do was expand my business into affordable Apple Watch Straps and when I had the opportunity to take over DiscountAStraps it was like a dream come true!

The business perfectly aligns with everything we set out to do with TTG and with such a great business setup, a huge variety of super cool straps and an awesome loyal customer base, it was the ideal company to bring on board.

We have been extremely busy over the last weeks getting DiscountAStraps "business-ready" and we will share a little more below about what we have been doing to get to this point.

But, for now a huge thank you for reading my first message as the new owner of DiscountAStraps. I am so very excited to get started and to give you the same great products and service you expect from this super business!"

What's New?

When we took over DiscountAStraps, it was clear the basics of the business were already great so we made it our mission not to change everything but to look for some "quick wins" that would immediately add value to you, our customers. Here are a few of the highlights:

1. MENU SIMPLIFICATION: We have updated and simplified our menu. You can now more easily select which Apple Watch Band you're looking for by Colour, Size or Material. Don't worry - you can still also access all watch straps and filter down that way but we thought this would make your search a bit simpler!

2. LINKING PRODUCTS: When you now go into a product style that you like you can now easily see all of the different colour options that are available in that style. Again, saves you having to search around for a product you don't even know exists or not!

3. PRODUCT PHOTOGRAPHY: Ultimately it is people who wear watches and although we love the "clean" imagery that shows off our great watch straps, you'll see we have added more watch straps to our website modelled by wearers of our straps. Small thing but we hope you like the new additions!

4. PRODUCT RANGES: Not only have we added a few new watch straps (styles and colours) to our collection but we have also removed some. We felt we had too many similar items and actually by streamlining some of the ranges, it ultimately makes your buying experience easier. As they say, sometimes less is more!

5. PRICES: Finally, we went in and reviewed some of our prices. Great news - none of our prices have increased and, in fact, some of our prices have actually been reduced. We hope you enjoy the new pricing structure!

What Have We Done To Improve Services

It would have been extremely easy for us to re-launch the business as soon as we took over ownership but there were some extremely important actions we wanted to complete first.

In the background we have checked every single watch strap (we are talking a lot!) to ensure that:

  • our stock levels are correct;
  • the sizes are correctly organized; and
  • quality checks have been done...

on every strap!! It took us a while!

But, this was so important to us in ensuring that the highest levels of quality control and customer satisfaction could be delivered - these are of primary importance to us at TTG - you'll see that by our 4.8 out of 5 rating from customers!

We also didn't want to relaunch with any watch straps out of stock so we have been busy restocking straps that had previously been sold out. 

What You Can Expect

1. AMAZING PRODUCT RANGE: We will continue to supply some of the most exciting Apple Watch straps available and, as we have always done with TTG, we will continue to expand our ranges with even more great products!

2. BEST CUSTOMER EXPERIENCE: We honestly believe that the success of a business is impacted mostly by one key thing - the happiness of our customers. From the point at which you first find our store, to the first purchase you make, to the after-sales support you receive - we want you to be amazed! Ultimately we want you to come back and tell all your friends about us. This only happens by us wow-ing you throughout!

3. CUSTOMER-CENTRIC APPROACH: We do everything we can to make sure nothing goes wrong. But, on those rare occasions where it does, we want to make sure we make things right. Fortunately it is not often that something goes wrong but, seeing customers who we did have to resolve a problem for, come back is a key indicator that we take as seriously the perfect with the not quite perfect.

In Closing

We want to express our extreme gratitude to all of you - our existing and future customers - for your continued support over the years and also for your patience whilst we have been closed over these last few weeks.

We are extremely excited for the next stage of our journey!

Stay tuned for more updates from DiscountAStraps about great new product offerings and much more.

Thank you!

Contact Information

For more information or for support, please reach out to us here - hello@discountastraps.com.

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