Welcome to the family

As a former soldier in the British Army I'm used to wearing a fabric watch strap. For five years I wore the standard issue NATO Strap on both a G10 Watch and then a CASIO G-Shock during active service overseas. As a climbing instructor for my regiment I'd worn my NATO strap in testing conditions from the frozen peaks of the Rocky mountains in British Columbia through to sun drenched escarpments surrounding Gibraltar. The NATO strap was a tough and reliable companion in all weathers and conditions.

Later on in Civvy street I was fortunate to travel the globe and my NATO strap was on my wrist when I surfed in the warm pacific waters of Indonesia and Australasia.

It was during this time that I started to wear multiple straps across several watches and being an Apple fan boy I bought my first apple watch.

I love the apple watch but I struggled to afford the £99 that apple wanted for replacement watch straps. It was during my travels in the far east that I found a replacement watch band for my apple watch in Singapore. The strap was the same quality as the ones apple produced but half the price!

I knew from talking to friends that it wasn't just me that wanted a super high quality strap for my apple watch so I found the manufacturer in Singapore and began importing the straps to the U.K. After selling twenty in the first two weeks I realised there was a huge demand for interesting and stylish straps to suit all apple watches and at better prices than apple sold them for!

DiscountAstraps was born! we have gone on to become one of the largest retailer and manufacturers of watch straps in Europe and we our proud of the quality and selection we offer to fit everyones wrist and pocket!



Treat our customers as we want to be treated: respectfully, honestly and earnestly.

Use strong, comfortable and durable materials and high quality manufacturing processes

(We use stitching with 600D thread instead of cheaper heat bonding along with solid steel instead of spring pins on buckles where possible to ensure strength)

Stylish Designs

We have hundreds of colours and patterns and finishes to choose from which means there's a strap for every watch and moment

Customer Delight

Everything we sell comes with a no-nonsense 30 day return policy to ensure you love what you buy from us. If you dont like the colour or the strap doesn't fit then we can swap it for you free of charge.

In addition if you break one of our straps, return it and I'll replace it free of charge. I'll do this forever, because its the right thing to do.

All of our watch straps are tested rigorously before they ship out to you. 

We are based in Birmingham, England. All of our designs, photography and excellent customer service are all UK based. We design, produce and ship all from the UK so we can produce high quality watch straps to our exact specification including the superior materials needed.

We use Royal Mail First Class for orders below £20 and Tracked and Signed for orders over £20 in the UK and International tracked shipping for speedy and reliable deliveries!.

All of this allows us to provide you the best value and biggest collection of replacement straps for your apple watch on the market. 

Our goal here at DiscountAstraps is to provide the best customer experience coupled with the strongest, most stylish and best value replacement straps for your apple watch on the market.

Thanks for shopping on our store and if you need anything just drop me a line at hello@discountastraps.com

All the best and thanks for your support,

Kristian Jeffrey

DiscountAstraps.com Store Owner


Non-Affiliation with Apple Inc.

DiscountAstraps.com is an independent website and company that sells aftermarket watch straps specifically designed to be compatible with the Apple Watch. We are not affiliated with Apple Inc., nor are we an authorized distributor or reseller of Apple Inc. products. "Apple" and "Apple Watch" are trademarks of Apple Inc., registered in the U.S. and other countries.

Product Warranty

All products sold on DiscountAstraps.com come with a 1-year warranty, which is separate and distinct from any warranties provided by Apple Inc. for their products. Our warranty does not affect your statutory rights.

Intellectual Property

We do not use any Apple Inc. logos, images, or other copyrighted material on our website. The use of the term "Apple Watch" on our website is solely for the purpose of identifying the compatibility of our products with the Apple Watch. We acknowledge that Apple Inc. owns all rights, title, and interest in and to its trademarks, and we do not claim any rights therein.

Final Note

By using this website and purchasing our products, you acknowledge and agree that you are buying non-OEM (Original Equipment Manufacturer) products that are compatible with the Apple Watch but are not Apple-branded.

Free U.K & Fast UK Delivery

Same Straps- Better Prices

12 Month Warranty